Digital Downtown TO GO

All eyes are on the mobile industry in 2009

Will the new smartphones from longtime industry leaders loosen the iPhone’s grip on consumers? What impact will Google’s Android operating system have on the market? Will the surprising demand for netbooks and mobile devices (MID) continue? Is there a sustainable business model for mobile application providers and will the new App Stores deliver mass adoption of these innovative offerings?

The answers consumers give to these and other questions will determine the success or failure of new products and services across the mobile landscape in 2009.

What is your strategy for conveying the value proposition of your products and services to consumers who are putting off purchasing all but the essentials until the economy turns around?

Digital Downtown TO GO is your forum for influencing consumer opinion and generating positive word-of-mouth buzz at a crucial time of year.

Held at the beautiful 7W New York in the heart of midtown Manhattan as part of the CEA Line Shows, and Digital Downtown Conference program, Digital Downtown TO GO is the country’s only 2-day mobile industry conference and expo focused soley on helping you connect with the press and sconsumers whose reach and influence shapes public perception of your product and services.

At Digital Downtown TO GO’s 2-day conference; you will have a chance to raise awareness, seize through leadership, and influence the direction of the mobile marketplace. With sessions designed for marketers and small business as well as the press and industry, we’ll tackle all the key issues confronting the mobile industry today… and tomorrow!

• Who will be the winners and losers in the Battle of the Smartphones?

• What role will mobile applications and App Stores play in consumers’ purchase decisions?

• Video, gaming, music –– is the smartphone now primarily an entertainment device?

• Social Networks, IM, Twitter, texting, SMS – what will the future of mobile communications look like?

• Are Netbooks the future or a fad?

• How can businesses leverage mobile media to engage consumers?

• Should consumers worry about spam, viruses, porn, and predators on their mobile devices?

"CEA�s Line Shows have become critical events for my teams at Engadget, Switched, TUAW, and Download Squad. In a tech editorial environment that is increasingly (and understandably) remote and mobile, in-person shows like these are a welcome rarity. Not only do they get my guys and girls out of their home offices, but they have also created innumerable hands-on and breaking stories chock-full of the video and images our readers have come to love and expect. What�s more, the smaller size of CEA Line Shows means that my journalists can get their job done in a consumable environment as compared to the multi-day, exhausting conferences. Both have their place, but I am for one forever a fan of the smaller CEA Line Shows."
— Joshua Fruhlinger, Editorial Director, AOL Tech.

"All in all, the CEA Line Shows was a big success, especially for an initial effort. I urge other manufacturers of home-theater products to sign up for next year — you'll save loads of money compared to putting on an individual line show, and you'll save journalists loads of time, a commodity in very short supply these days. It's a win-win in an otherwise lose-lose economy."
— UltimateAVmag.com Editor, Scott Wilkinson. For the complete article, click here.