Mike Bailey, Director of Programing, FLO TV

May 27, 2009 · Posted in Speaker Bios

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Mike Bailey is vice president of programming for FLO TV Incorporated, a wholly-owned subsidiary of QUALCOMM Incorporated. In his role at FLO TV, Bailey is responsible for programming, including identifying content opportunities, collaborating with content providers and determining overall content packaging and positioning.

Prior to joining QUALCOMM, Bailey was vice president of sales for Entriq, an International Pay TV company, where he launched broadband services with content providers including MTV, NBC/Universal, 2004 Olympics, Major League Baseball, WWE and Echostar.

Previously, Bailey also served as vice president of programming for a subsidiary of Motorola, where he was responsible for content strategy, licensing and acquisition, and as vice president of worldwide programming for On Command, where he negotiated hundreds of deals with major motion picture studios including Disney, Fox, Universal, Sony, Paramount, MGM, DreamWorks and Warner Bros. Bailey was also responsible for all cable network acquisitions, advertising, promotion and new product development. Bailey holds a B.A. in telecommunications and film from San Diego State University and an MBA from the University of San Diego.

FLO TV Incorporated connects, empowers and entertains at the speed of life for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. The award–winning FLO TV entertainment service offers full–length simulcast and time–shifted programming from the world’s best entertainment brands, including CBS, CBS College Sports, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. Based in San Diego, Calif., FLO TV is a wholly-owned subsidiary of Qualcomm Incorporated. Further information is available at www.flotv.com.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

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