Jim Beddows, Board Chair, MEF Americas

May 14, 2009 · Posted in Speaker Bios

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Jim Beddows has been creating new businesses, business models and content in the new media space (CD-Rom, Console, Online, Mobile) for the last thirteen years. Most recently, Jim was Head of Content and Application Partnerships for MSN Mobile which launched in 2007 and quickly ramped to 15 million off-deck unique users in the US and has gone live in 17 international markets. Prior to that, he was Vice President of Mobile Entertainment at 20th Century Fox where he saw the mobilization of Fox’s most iconic TV and theatrical properties including Family Guy; X Files; Buffy The Vampire Slayer; 24; America’s Most Wanted; Aliens; The Day After Tomorrow; I, Robot; Fight Club; Predator; Independence Day; & Fox’s Marilyn Monroe movies. Jim also was one of the first in the mobile industry to launch an entertainment property based on an ongoing story arc, doing so with The Simpsons which was distributed into 13 of Vodafone’s international markets. Before Fox, Jim was Director of Global Business Development at Disney where he put in place the business relationship with the founder of Square, Masafumi Miyamoto, to launch Disney’s first broadband offering in 2001. Jim started with Disney in Tokyo where he was the Managing Director for Disney Interactive Asia and as such established the Disney Interactive brand throughout Asia across multiple platforms, launched Disney’s first mobile services in 1998 in Japan with NTT DoCoMo and established the relationship with Square Soft which lead to the creation of the console franchise Kingdom Hearts. Before Disney, Jim was Regional Director for Planning & Finance for PepsiCo based in Hong Kong. Jim has a MBA from Darden and a MA in East Asian Studies from the University of Virginia. He resides in Los Angeles and is currently the board chair for MEF Americas (www.m-e-f.org) and was named in 2008 as one of the top 50 mobile executives by Mobile Entertainment for both the USA and International.

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